There's no one-size-fits-all answer to this, but you can use some strategies to find the best ones. Here are some tips:
Focus on your niche: Knowing your niche helps you identify your blog's main topics and themes. By focusing on issues related to your niche, you ensure that the keywords you target are also closely related to what your audience is interested in.
A mix of short-tail and long-tail keywords: Short-tail keywords are broad terms with high search volume, while long-tail keywords are more specific phrases with lower search volume. It's all about the audience you want to target. Short-tail keywords can get much traffic, but they're also more competitive. Long-tail keywords tend to get less competition but more targeted traffic.
Find keywords for your blog using keyword research tools: There are a lot of tools online that help you find keywords. Some popular ones include Google Keyword Planner, SEMrush, and Ahrefs. You can get a lot of data from these tools, like search volume, competition, and related keywords, which helps you figure out which keywords to target.
Consider search intent: You need to consider the purpose of the search. What do people hope to find when searching for a keyword? Understanding why people search for a keyword is crucial to creating relevant content. Do they want information, products, or solutions to a problem? Aligning your content with search intent behind specific keywords can increase traffic to your content.
Look at your competition: See what keywords your competitors rank for. You can use tools like SEMrush or Ahrefs to see what keywords your competitors are ranking for and target some of those.
Optimize your content with keywords: Include them naturally in the title, heading, body, and alt tags so search engines know which content is relevant. Optimizing your content will improve your ranking.
Don't stuff keywords: While keywords are essential, overuse can make your content sound unnatural and hurt the user experience. Make sure your content is high-quality and informative, and use organic keywords.
Here are some additional tips for using keywords in your blog posts:
In titles and headings, use your keywords. This helps search engines understand your content and makes people more likely to find it.
Don't stuff your keywords into your content in an unnatural way. Use them throughout your content.
Adding long-tail keywords to your image alt tags will help people find your blog posts when they search for images.
You need to research, think strategically, and understand your audience's needs and preferences to find the right keywords for your blog. You can get more organic traffic if you follow these tips and optimize your blog for search engines.